Amazon Alexa x Nickelodeon
Objective
Create a cross-branded Amazon Alexa model geared towards children with the television channel Nickelodeon. The final product must have a unique element of attraction and foster a positive user experience. Aside from the final prototype an insert for plastic packaging must cohesively blend the two brands with the product itself while piquing interest.
Solution
The final prototype takes the shape of the iconic “Krabby Patty” from the Nickelodeon television series SpongeBob. For customizability, the user is able to pick and activate a specific character from the show’s voice that they would like to hear when speaking to Alexa through a hamburger flag featuring their cameos. The sesame seeds on top of the bun serve as controls for the volume and other features required for an Amazon Alexa. For an added level of playfulness, the packaging insert features fun characterizations of the show’s most prominent characters interacting with the Krabby Patty model itself. The physical model is constructed using hand-cut and sanded pieces of 40lb RenShape foam and PVC pipe. The product’s finishing is achieved through various spray paint techniques and the sesame seed buttons are sculpted with air dry clay.
Process
